Short and Sweet Marketing Reference

Family - Cropped - at Visalia Signing 2012

Short and sweet. After several weeks of sort of a hiatus on this site, there is now time to resume the discussion. It was not a vacation but a “writing period” of time. Four months if one counts the days.
What has come to my attention is a reference from author Sunny Frazier to some points to improve one’s book marketing. This reference is author/blogger Jane Friedman. Below are the four main points. The details about each of these are at her link below.

1. Use your website for hard selling. Do not lean on social media for hard selling.
2. Brainstorm a list of all the meaningful relationships you have—people who you can count on to read your e-mails. [This is the longest with directions to divide your list into three groups].
3. Brainstorm a list of all the gatekeepers to your readers with whom you do not have a relationship yet—specific individuals and specific websites/blogs.
4. Invest in professional design and presentation for all marketing and self-promotion materials.
I am not the author of these, so be sure to go to Jane at this link:
Timothy J. Desmond
Amazon author page at:
Writing at:
Art at: