Short and Sweet Marketing Reference

Family - Cropped - at Visalia Signing 2012

Short and sweet. After several weeks of sort of a hiatus on this site, there is now time to resume the discussion. It was not a vacation but a “writing period” of time. Four months if one counts the days.
What has come to my attention is a reference from author Sunny Frazier to some points to improve one’s book marketing. This reference is author/blogger Jane Friedman. Below are the four main points. The details about each of these are at her link below.

1. Use your website for hard selling. Do not lean on social media for hard selling.
2. Brainstorm a list of all the meaningful relationships you have—people who you can count on to read your e-mails. [This is the longest with directions to divide your list into three groups].
3. Brainstorm a list of all the gatekeepers to your readers with whom you do not have a relationship yet—specific individuals and specific websites/blogs.
4. Invest in professional design and presentation for all marketing and self-promotion materials.
I am not the author of these, so be sure to go to Jane at this link: http://janefriedman.com/2012/05/18/4-ways-to-immediately-improve-your-book-marketing-efforts/
Timothy J. Desmond
Amazon author page at: http://www.amazon.com/-/e/B00694KQQO
Writing at: http://timothydesmond.wordpress.com
Art at: http://artbydesmond.wordpress.com

Self Promotion 3

Copy of Tim at Visalia Signing 2012
One older blog began with one sentence and was not finished. “Much of the latest focus on author promotions is weeding out “time wasting” exercises in ego stroking endeavors.” That was in may. I had written about it in a blog in last June titled Vanity Event. I wasn’t sure if book signings were that much a waste of time, as was being suggested. The other one, blog, got sidetracked for a number of reasons, but one reason was that I was trying to research the origin of that terms for ego stroking endeavors and vanity event.. And I had no luck in finding the origin. But, I had, subsequently, a discussion with another author about this, and it was a link in that June piece. It revolved around the fact that if you are having a book signing event, that it is an ego and vanity massaging event.
It is entirely possible that the first event one does is a vanity or ego thing. I freely admit it, and that first event. But, if one is shocked by the lack of sales at that first event where you don’t really sell thirty copies, the ego and vanity hit a brick wall. The ice breaking first book signing is simply that, the first book signing. After that, when other book signings are arranged, there is a more realistic view, expectation and, well, work. A signing event leads to discussions, speaking events, interviews, and each of these is growing an audience of sorts. I realize this is addressing having a book in print, and is not addressing the different promotional approach for an ebook – only – promotion. The last words on this, do you think it is a waste of time? I don’t think it is. Keep arranging events.
Timothy J. Desmond
Blog at: https://timdesmondblog.wordpress.com
Amazon author page at: http://www.amazon.com/-/e/B00694KQQO
Writing at: http://timothydesmond.wordpress.com
Art at: http://artbydesmond.wordpress.com

PR – Self-PR

Art - cover - For Thou - front
As mentioned before, this series on author PR will be in several parts. The major sections will be: Tips and suggestions, Views and various international POV, Signing events, Talks and media, www, and Self-PR. Not in any particular order, some of the above considerations have less or more copy than others. One author suggests, after the initial flurry of one’s book, to keep one’s name in the public eye. That is, if an opportunity to appear in public, grab it. Also to not limit oneself to your genre or book area, but write for your civic organizations, clubs, organizational newsletters or other venues. Do not limit yourself. For this writer, this led to invitations to submit more articles.
Another writer mentioned that a small newspaper was started in or near the community and was offered a position of writing a column. It was the perfect thing to becoming a local personality. The low or zero pay was negligible compared to the exposure of “author name.”
One author wrote a letter of promotion to a local business where he was a local customer. The business liked it so much they put it in their newsletter. It was a kind of craziness that the provocative letter took on a life of its own. Local media picked up on it too, for that author, priceless PR.
More on Self-PR later.
Timothy J. Desmond
Tim’s Amazon author page at: http://www.amazon.com/-/e/B00694KQQO
Writing site at: http://timsfiction-art.com
Art site at: http://artbydesmond.com

PR for Authors

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There was once a fellow with whom I had grown up with in the blue sky, sunny, valley days of our one high school town. Our families were close. There is a 1924 photo of our fathers together as they were kids playing on a railroad flatcar in the Sierra lumber camp known as Sugar Pine. We probably had sneaked sips of Lucky Lager at barbecues, and looked for nut grass to eat as we played hide-and-seek in his dad’s cotton field. The bolls were still green. Then, as happens many times, we drifted apart as college, jobs, and work forced different demands on place and location. What I do remember is that my friend worked as a “PR” man for many years in a different state. I do not know for which company.
When I think of “PR” – public relations, I also think of the Jack Lemmon movie Days of Wine and Roses where he is the PR fellow for a company. There party promoting entertainment guru for his company loses everything because of drinking. I often wondered how guys in real PR jobs thought of that portrayal. I realize that many things have changed about PR with companies, and ever more so, in the “dot com” era since the ‘90s. I have in my hands a 2003 paper back about published author’s promotion. As the title implies, there is no assumption of a PR support from one’s publisher, and the subtitle for this anthology is “Marketing Tips by Published Authors.” I think I bought it in 2004 or 2005, but I am trying to see if it is in an ebook or on line someplace, in order to give reference, before I write the actual title here.
More later, on the various points in this PR book, but as a thought, how is your professional “self PR” going?
Timothy J. Desmond
Tim’s Amazon author page at: http://www.amazon.com/-/e/B00694KQQO
Writing site at: http://timsfiction-art.com
Art site at: http://artbydesmond.com