Jerry D. Simmons has posted 15 tips for writers’ promotions. These are:

1. Website profiles

2. Excerpts and sample chapters

3. Book reviews

4. Bookmarks

5. Audio and video

6. Book trailers

7. Social Networking

8. Blogging

9. Google alerts

10. Give copy of book

11. email signature

12. Press releases

13. Author status

14. Expert on your topic

15. Pricing

These points discussed in detail by Jerry D. Simmons at:

http://www.writersreaders.com/fifteen-points-for-marketing-your-writing

Go there for the details. Great tips and reasons.